 |
Milk is industrialist Mukesh Ambani’s newest business muscle and his corporate dairy is looking for refrigerator space at mom and pop stores, in addition to vending from Reliance Retail stores.
With the beginning of sale of ‘Dairy Pure’ through general milk retailers, as opposed to mostly through Reliance Retail-owned stores now, Mukesh Ambani headed Reliance expects further growth in this business.
Living up to its reputation of entering a market with a competitive edge in terms of pricing, Reliance Retail is trying to lure customers with 10 per cent extra milk in every packet than that of its rivals for the same price.
Besides Reliance stores, the milk brand is also being sold “through general trade (including milk retailers) in Haryana, Punjab, Andhra Pradesh, Tamil Nadu, Rajasthan, NCR (National Capital Region) and Himachal Pradesh,” Reliance spokesperson said.
“We see this business further growing with the extension of our product portfolio. Reliance Retail currently has its processing and packaging facilities in Andhra Pradesh, Haryana and Rajasthan and would look at expanding this over a period of time in other states,” the spokesperson said.